Position Overview
Associate, Creative Content Strategist-(WD80867)
Business Function:
Group Strategic Marketing & Communications (GSMC) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition.
Key Responsibilities
Lead ideation, scripting, and production of engaging video/design content for activation campaigns, corporate events, brand initiatives, and outreach stories—translating the DBS experience into formats that entertain, educate, and connect emotionally.Define content strategy and curationfor the brand’s social media channel and other digital platforms, ensuring alignment with brand voice and business objectives.Concept, design, and produce vis...