Position Overview
You’ll be our:
AssociateBrand Manager
You’ll be based at:
Bangalore (IBC Knowledge Park)
You’ll be aligned with : Brand Lead
You’ll be joining our:
Brand Marketing Team
What you’ll do at Ather:
Conceptualize and execute thematic brand campaigns
Strengthen brand positioning, build brand salience & aspiration for the product line
Oversee production & on-ground execution of campaigns
Manage brand alliances & associations
Create pipeline of social content & ideas with relevant 3rd parties
Scout for sponsorship & association opportunities; events, films, shows, sports & more
Collaborate with opinion-makers from industries like automobile, lifestyle, tech & more on brand relevant properties (offline & online)
Build brand equity via innovative campaigns & projects
Insights & Analytics
Conduct deep-dive analysis into competitor moves, pricing fluctuations, and emerging consumer behaviors
Mine through large data sets ...