About position 1) Lead Rybelsus® world-class launch in China • Driving and lead cross functional launch team to achieve launch milestones from -15 to m with launch readiness preparation• Ensure a smooth and constructive cooperation and communication with HQ launch office and IO during launch period • Develop precise Rybelsus launch strategy and go to market plans ensuring that business objectives are met or exceeded • Execution of pre and post launch marketing activities to ensure meeting brand objectives with clear plans, objectives, goals and KPIs • Independently manage launch budget of responsible marketing projects with high effectiveness2) Independently develop Rybelsus brand strategy to achieve business objectives in short and medium term: • Drive the development of short-term and medium-term brand plans • Develop impressive brand story and strategy for Rybelsus to support fast uptake in China market, with clear strategy-to-action communication and alignment• Contribute to the ov...