Responsible for leading CIMB’s credit card product strategy, value proposition development, and portfolio growth. This role drives the design, enhancement, and launch of innovative card products that meet evolving customer needs and strengthen CIMB’s competitive position in the market. The role requires close collaboration with card schemes (Visa, Mastercard) and internal stakeholders to deliver differentiated customer value, sustainable growth, and profitability.

Key Responsibilities

Strategic & Business Management

• Define and execute CIMB’s credit card product strategy in alignment with business objectives.
• Enhance and development of card value propositions for key segments
• Oversee end-to-end product lifecycle management, including concept development, benefits, features, and market positioning.
• Partner with Visa, Mastercard, and other scheme partners to leverage insights, and product innovation opportunities.
...