About Baseball Lifestyle 101

BL101 began as an Instagram account started by a baseball obsessed teenager on his couch that started a community and has grown into something bigger than he ever could've imagined.

Today, Baseball Lifestyle has over 200 employees, retail locations in malls and tournament complexes, and can be found in various sporting goods stores around the country, like Dick's Sporting Goods, Scheels, and Academy. The community built at BL101 has grown with the company's success and the mission to grow the love of baseball stands true every day.

The journey at Baseball Lifestyle has brought our brand around the country to some of the biggest venues has to offer, and we will continue to spread our love of baseball and our brand to not just baseball fans, but everyone that is looking for the best off-field apparel the industry has to offer.