RESPONSIBILITIES Content Creation & Social Strategy
Develop, create and oversee high-quality social-first content (videos, images, reels, motion assets) aligned with the brand’s identity and evolving digital landscape
Collaborate with internal creative teams to conceptualize and produce engaging, platform-native content for global and regional markets
Establish and oversee the social content plan/calendar, ensuring seasonal storytelling is aligned with product drops, campaign moments and key brand initiatives
Drive compelling narratives that resonate with target audiences and strengthen brand affinity across channels
Maintain consistency in tone, visual style and messaging across all digital touchpoints
Act as a brand ambassador, proactively building relationships with creators, industry partners and cultural tastemakers to identify new opportunities.