Position Overview
Key Responsibilities - Plan and execute integrated marketing campaigns and brand activations across both online and offline channels.
- Manage social media strategy, including content calendar planning, content development, and community engagement.
- Ensure consistent brand identity, tone, and messaging across all touchpoints.
- Lead visual merchandising and trade marketing activities for retail stores, distributors, and showroom environments.
- Develop, adapt, and localize marketing collateral suitable for Singapore and Malaysia markets.
- Oversee day-to-day marketing operations, coordination with agencies, suppliers, and vendors.
- Analyze campaign performance and consumer engagement to refine strategies and improve ROI.
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