Brand Management: Safeguard and maintain the hotel's brand identity, ensuring all communications comply with brand guidelines, advertising regulations and legal requirements.
Communications Strategy: Develop and implement the annual marketing communications plan aligned with the hotel's commercial, branding and revenue objectives. Ensure hotel marketing strategies and promotional activities are effectively integrated with corporate initiatives.
Public Relations: Act as hotel liaison with media. Develop media contacts, plan press conferences, and handle public relations activities, including press releases, media relations, content creator and influencer partnerships, and coordination of media visits and familiarisation trips. Develop key messages on promotional activities, marketing partnerships and brand sponsorships. Craft and pitch PR stories to key publications and third‑party websites. Attend PR events to build a stron...