Plan, execute, and optimize paid media campaigns across Google Ads & Meta Ads.

Manage performance-driven campaigns – including Search, Display, and Lead Generation. Handle branding campaigns – including YouTube, Display, and Video Awareness Campaigns.

Monitor, analyze, and optimize campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates. Conduct A/B testing to improve ad creatives, targeting, and messaging.

Work closely with creative teams to develop engaging ad copies and visuals.

Generate regular reports and insights to improve campaign effectiveness.

Stay updated with industry trends, platform updates, and best practices.

Proficiency in Google Ads & Meta Ads.

Strong knowledge of Search, Display, and Lead Generation campaigns.

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