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The candidate will need to display a strong understanding of the media landscape (digital and traditional) in order to provide effective media recommendations and strategies to drive business results.
The role requires the candidate to take and align briefs across business stakeholders to develop media plans that deliver measurable targets for the business.
Reporting to the Head of Media & Channels, the candidate will also need to work with the media agency on campaign analysis and reporting to measure effective of campaign strategies and cost efficiencies.
Functional
Support the business - including consumer (PFS), business (BCB/SME), and Islamic bank (HLISB) - with media planning by proposing optimal channels and touchpoints that drive desired campaign results.
Conduct analysis using campaign data and insights to make strategic decisions for ...