Work with local product and account managers to incorporate marketing and communication campaigns aligned with regional and local marketing strategy.
Oversees the production of all marketing materials, including printed documents, web site contents, and share them with various stakeholders properly.
Digital Marketing
Manage incoming leads in the CRM and channeling to the respective account manager in charge.
Responsible for driving regional digital marketing efforts through Web site improvement, SEO, SEM, social media channels, web analytics, social media monitoring, and integrated offline activities.
Plan and execute marketing communication by creating digital content, emailers, newsletter etc in collaboration with global and local teams, and ensure content published is compliant with corporate branding and messaging guidelines.