Contribute to the strategic business decision making by deriving insight from the market and consumer data on the main issues of the brand, product and channel.
Contribute to mid‑term and long‑term business opportunity identification by understanding the consumer needs and trend from market and consumer data gathering.
Maximize mutual trust and business execution by promoting market conditions and our sales/product strategies to customers and market participants.
Role and Responsibilities
(MI research system management) Participate in conducting MI(Market Intelligence) research and building and managing its system for efficient decision making upon business issues.
(Insight derivation for product strategy) Analyze the direction of and insights on the new product or strategic product from MI(Market Intelligence) research.