Assistant Manager, Digital Acquisition & Partnership

Singapore(Hybrid)

**Job Description**

The Assistant Manager, Digital Acquisition is responsible for driving online acquisition of high value customers through driving effective digital marketing strategies. The Executive will be responsible in driving customer acquisition, engagement and delivering outstanding digital experience.

**Responsibilities**

+ Build digital card acquisition strategy with external partners and agencies with a focus on Content Marketing on Social Media (IG) and Paid Media including Social, Display & Search
+ Optimize marketing investments to drive high value acquisitions, increase cost efficiencies and delivering key measurement metrics for card acquisition and performance targets
+ Work with creative, media & social agencies to develop market & audience relevant content and execute according to business goals and media plan
+ Identify improvement areas in ...