Purpose & Overall Relevance for the Organization

At adidas, Team Sports are at the heart of who we are. As Assistant Manager, Category Team Sports for Southeast Asia, you will support the category planning for Team Sports categories. This role helps translate SEA category direction into strong portfolio recommendations, category insights, and coordinated execution support that strengthen sports credibility, deepen fan connection, and drive consumer relevance across SEA markets.

Key Responsibilities

Category Strategy & Leadership

• Support the translation of SEA Team Sports category direction into seasonal Basketball, Motorsports and Football category priorities, franchise focus, and commercial opportunities.
• Assist in tracking category objectives, KPIs, and success metrics across markets and channels.
• Support category pricing recommendations, portfolio tracking, and seasonal business reviews through data‑led analysis. ...