Responsibilities

• Build brand, manage digital marketing and achieve sales and profit targets for the assigned brand portfolio.
• Develop and execute marketing plans, collaborating with internal and external stakeholders to ensure timely and effective implementation.
• Support the Marketing Manager in managing the 5Ps of Marketing (Product, Price, Placement, Promotion, and People).
• Conduct market analysis, social media management, monitor competitor activities, and proactively propose strategic initiatives.
• Identify opportunities for new product development (NPD), lead NPD projects, and ensure successful product launches.
• Oversee stock forecasting and inventory management to optimize product availability.
• Manage and track A&P (Advertising & Promotion) budgets to ensure efficient and effective utilization.
• Implement strategies to maintain and improve market share for assigned products.