To approach the overall sales leadership activities from a strategic perspective:
Ensure that the sales department fully understands the relative importance and priority of its current account base and manages segments and prioritizes its efforts accordingly.
Ensure that the department is focused on assertively establishing new client contacts and developing detailed information on the potential revenues from these accounts.
Continually review the actual production of each account against the potential for that account. Continually review and upgrade the client base.
Assign individual account responsibilities and targets with reference to the above points. Keep account responsibility under continual review.
To manage the daily sales activities of the people in the team:
Set the financial and nonfinancial objectives for each member of the team and work with them to ensure these objectives are met.