(What the role is) We are looking for a results oriented Digital Marketing Specialist. As part of the team, you will drive measurable growth for Sentosa by planning and executing campaigns, optimizing ecommerce journeys, and elevating the digital user experience. (What you will be working on) Campaign Planning & Execution Plan, implement, and monitor paid and organic campaigns across digital channels. Collaborate with the Content & Brand teams to align messaging and creative assets. Track campaign performance and provide actionable insights. Ecommerce Optimization Manage online booking flows, promotions, and product listings. Conduct A/B testing and conversion rate optimization initiatives. Partner with the Web/UX team to streamline customer journeys. Digital Experience and UIUX Assist in maintaining and updating website content Ensure digital platforms are user‑friendly, visually appealing, and aligned with brand standards. Work with designers and developers to enhance navigation, acc...