Goldheart Jewelry is evolving how a heritage brand speaks to a new generation of romantics, achievers and self-gifters. As Assistant Manager, Content Marketing, you will be the engine of that shift – turning our brand, products and moments into culture-relevant stories across social and digital. You will think like a creator, move like an agency, and build like a brand owner, sitting at the heart of our in-house marketing team.
What you’ll own Strategize, plan and lead the content calendar for Goldheart across Instagram, Facebook, TikTok, Xiao Hong Shu, Lemon8 and emerging platforms – from insight and concept to publishing and optimisation. Build, own and continuously refine a strategic, always-on content calendar tied to brand campaigns, commercial priorities, seasonal peaks (festive, weddings, gifting) and trends. Work closely with brand marketing team to develop distinctive content pillars and recurring series (e.g. styling stories, “how it’s made”, proposal diaries, bridal journ...