JOB SUMMARY This is an exciting position that contributes to how we create value and drive topline growth at Pernod Ricard: by building the equity and creating demand for our strong portfolio of brands. This role is a key contributor to strategic brand planning and leads the execution of above-the-line campaigns, Tier 1 events, and new product launches.
This role sits in the consumer-facing Singapore Domestic Brand Team and reports directly to the Group Brand Manager. She / He works closely with local cross-functional partners (Sales, Trade Marketing, Supply Chain, Finance) as well as with Global Brand owners and Centres of Excellence.
KEY ACCOUNTABILITIES
Strategic Brand Planning
: Develop insights-driven annual brand plans and strategies that deliver sustainable, profitable growth for priority brands, including Martell, Royal Salute, and Chivas Regal. Translate consumer, category, and competitive insights into clear brand priorities, measurable objectives, and actionable ...