DUTIES & RESPONSIBILITIES:

• Develop and execute short- and long-term consumer awareness and trial generation plans, with strong focus on digital and on-ground activations.
• Support the development of brand strategy, brand architecture, and brand guidelines.
• Lead branding and 5Ps strategies for new categories and brand entries.
• Design and execute a holistic consumer experience across the full marketing funnel, with proper tracking and performance measurement.
• Lead innovation projects from concept development to launch, including financial planning and evaluation.
• Collaborate closely with internal teams and external partners such as agencies, sales teams, and suppliers.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Management, Communications, or related fields; MBA is an advantage but not required.
• At least two years of experience in brand marketing, preferably i...