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⏰ Full-time

Assistant Brand Manager

Coty
Location 📍 Kuala Lumpur, Malaysia
Posted 📅 June 10, 2026
Work Type ⏰ Full-time

Position Overview

THE ROLE

OPTIMIZE, ENABLE, INNOVATE!

As our Assistant Brand Manager, this role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards COTY’s strategic objectives. You will build groundbreaking campaigns and bring it to life.

You will be reporting to Brand Manager, and you will manage:

Brand Management

  • Owning end-to-end process from planning assistance to execution of New product launch and campaign management within A&CP budget and local priorities

  • Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development

  • Track and monitoring key metrics (reach, impressions, brand recall, etc.) and evaluate the ROI.

  • Lead the collaboration with retailers to ensure consistent and effective execution of brand strategies and mechanics across all sales chan...
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    Job Details

    Employment Type
    Full-time
    📊
    Category
    Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    🏠
    Work Arrangement
    On-site
    📍
    Location
    Kuala Lumpur, Malaysia