Strategize, develop and monitor brand strategies for assigned brands under supervision of manager — including defining brand purpose, USP, and communication pillars, in collaboration with creative team for execution).
Handle brand planning process, including objective setting, marketing roadmap, budget allocation, execution monitoring, through close cross-functional teams (commercial, product, creative, digital) to ensure brand strategy is well-aligned and executed effectively.
Continuously analyze brand performance, market data, and campaign results to identify insights and optimization opportunities.
Develop and execute market and competitor research, conclude insights, and translate findings into data-backed actionable marketing direction.
Qualifications
Bachelor’s degree in Marketing, Business, Data Analytics, or Communications — ideally with a strong foundation...