Job Overview
We are looking for a results-driven ASO Specialist / Manager to optimize our mobile game listings and drive organic growth across app stores. The ideal candidate should have strong experience in App Store Optimization, keyword strategy, and performance analysis , along with a good understanding of user acquisition and mobile marketing .
Key Responsibilities
Optimize mobile game listings on Google Play Store and Apple App Store to improve visibility and organic installs
Conduct in-depth keyword research and continuously improve metadata (title, description, keywords, etc.)
Plan and execute A/B testing for app store creatives including icons, screenshots, and videos to improve conversion rates
Monitor and analyze key ASO metrics such as rankings, installs, conversion rate, and visibility
Use tools like App Annie, Sensor Tower, Mobile Action, ASOdesk for research and performance tracking
Collaborate with design, product, and development teams t...