Overview We are looking for a Mid to Senior ASO Specialist with strong experience in mobile gaming to drive organic growth and improve app visibility across the Google Play Store and Apple App Store. The role focuses on optimizing store performance through keyword strategy, creative optimization, experimentation, and data-driven decision-making to maximize installs and conversion rates. Requirements / Skills & Tools 3–6+ years of experience in ASO or mobile growth marketing (gaming experience preferred)
Strong understanding of App Store Optimization (ASO) principles and store ranking algorithms
Hands-on experience with ASO tools such as:
App Annie (data.ai)
Sensor Tower
Mobile Action
ASOdesk
Expertise in keyword research, metadata optimization, and localization
Strong knowledge of app store creative optimization (icons, screenshots, preview videos)
Experience with A/B testing and conversion rate optimization (CRO)
Strong analytical skills using:
Google ...