Lead visual identity and brand guideline development across our brand portfolio
Art-direct all product, lifestyle, and campaign photography — including casting input, location scouting, on-set direction, and post-production oversight
Develop key visuals and creative concepts for hero product launches, seasonal campaigns, and major retail moments
Own the visual execution of catalogues, lookbooks, and all printed collateral
Direct e-commerce creative across our websites and marketplaces (Shopee, Lazada, Tokopedia, TikTok Shop) — banners, product imagery, landing pages, livestream visuals
Develop in-store, POSM, and retail visual systems for both flagship spaces and partner stores
Oversee packaging design and product launch assets in partnership with brand and product teams
Direct video and motion content for social, e-commerce, and retail screens