To develop & execute sales plans, build/leverage key relationships / segments in order to maximize market share of the bank and achieve sales through the direct sales Team. To deliver the UAE Multi product sales targets for the product managed by driving efficiency in the sales process, coaching manager and leading by example.

• To achieve monthly sales targets of various personal banking products by driving the teams & individuals towards their assigned KPIs.
• Identify and develop opportunities to maximize penetration in key organizations.
• To ensure headcount plan is maintained through the year by managing attrition & timely recruitment of staff.
• Ensure FOS achieves all KPI and KPA standards through the FOS assigned by monitoring phone calls and face‑to‑face visits besides monthly financial targets.
• Identify training needs of the staffs and arrange for appropriate training programs in liaison with MLS.