Job Summary:

Area Sales Manager (GT) will be responsible for driving sales growth, managing distributor network, expanding market coverage, and achieving primary & secondary sales targets in the assigned territory under the General Trade channel.

Key Responsibilities:

1. Achieve monthly, quarterly & annual sales targets.

2. Appoint & manage distributors in the assigned area.

3. Ensure effective coverage of retailers, wholesalers & sub-stockists.

4. Monitor secondary sales and ensure stock availability in the market.

5. Plan and execute trade schemes, promotions & visibility drives.

6. Lead and supervise Sales Officers / Sales Representatives.

7. Maintain strong relationships with distributors & key retailers.

8. Monitor competitor activities & submit market intelligence reports.

9. Ensu...