Develop and execute the commercial strategy for the travel retail sector in Africa, aligned with the company's overall objectives.
Identify growth opportunities, market trends, and competitive insights to drive business expansion and increase market penetration.
Conduct market research and analysis to understand customer preferences, demands, and behaviors in the travel retail space.
Collaborate with cross‑functional teams to develop innovative product offerings, pricing strategies, and promotional campaigns.
Key Account Management
Establish and maintain strong relationships with key travel retail accounts, including airport authorities, duty‑free operators, and travel retail operators.
Negotiate contracts, terms, and conditions to secure profitable deals and favorable shelf placements for the company's products.