Minimum requirements for the role: Must have an agricultural degree and background with proven results Demonstrated broad technical knowledge of crops, products, and farming practices, with approximately five years’ relevant experience Must have a good understanding of the business, key account management, the market and how to add customer value Strong focus on building partnerships, managing relationships, motivating others, and delivering on targets Demonstrated success and leadership potential across different departments Proven ability to lead, coach, and drive team performance while motivating area teams Strong leadership capability with effective team collaboration skills Effective communicator; fully bilingual with well-developed persuasion skills The successful candidate will be responsible for: Developing and executing a transformative Area Strategy aligned with national business objectives, incorporating new routes to market, customer segmentation, and value propositions. De...