Job Title

Area Sales Manager (ASM) – State Owner (Primary + Secondary)

Department

Sales

Reporting To

Zonal Head / Head of Sales

Location

State-level role (Extensive field travel)

Employment Type

Full-Time

Role Objective

Own and drive the complete state-level growth engine by managing Primary (Company → Distributor) and Secondary (Distributor → Market) sales with a strong execution focus on C/D/E-category retail outlets , while scaling Wholesale, HoReCa, and Institutional channels.

This role carries end-to-end accountability for distributor lifecycle, revenue, collections, field productivity, execution metrics, and contribution .

Key Responsibilities

A. State Business Ownership (Primary + Secondary)
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