We’re looking for an Applied Scientist to join a Customer & Marketing‑focused machine learning team, working on problems that directly shape how ASOS acquires, engages, and retains customers.

In this role, you’ll apply statistical and machine learning techniques to optimise marketing strategy and customer experience - from understanding what drives customer behaviour to evaluating the true impact of marketing activity.

You’ll work with rich, large-scale customer and behavioural datasets, designing models and experiments that inform high‑stakes decisions across the business. These include areas like attribution, incrementality, and marketing mix modelling, where the focus is not just prediction, but causal understanding and measurable business impact.

This is a highly applied role - your work will move beyond analysis into production‑ready solutions, helping the business make better decisions with confidence. You’ll part...