Regional Trade Marketing & Activation

• Develop and lead APAC trade marketing and activation strategies aligned with global and regional objectives.
• Translate brand, category, and commercial strategies into executable activation plans across multiple markets.
• Act as the regional centre of excellence for trade marketing and execution standards.

Shopper & Channel Marketing

• Create shopper-led activations across key channels including Modern Trade, General Trade, E‑commerce, and Foodservice (where applicable).
• Apply shopper and channel insights to optimise activation mechanics and improve conversion at the point of purchase.

In-Market Execution Excellence

• Design and deploy activation toolkits (POSM, promotions, displays, and omnichannel activations).
• Ensure consistent brand execution while enabling local market relevance and flexibility.
• Partner closely with...