The
O2O Performance Marketing Manager
will drive Chagee's regional performance marketing across APAC, with a strong focus on optimizing ads
primarily within major food delivery platforms
(e.g., Grab, Foodpanda, ShopeeFood, GoFood). You will own end-to-end ads performance, ensuring high ROAS and efficient budget use across markets.
This role blends
strategic planning
,
data-driven optimization
, and
hands-on execution
, working closely with country teams to manage platform ads, run A/B tests, and improve conversion and order efficiency Key Responsibilities Performance Marketing & Platform Optimization Lead and optimize ads
primarily on food delivery platforms
across APAC (GrabAds, Foodpanda Ads, ShopeeFood Ads, Gojek Ads). Plan and execute O2O advertising strategies across delivery platforms, Meta, Google, and other paid channels. Drive ROAS-focused budget allocation by market, platform, store, and campaign type. Monitor platform ad performance, en...