Flexible Work, Better Balance
Description:
The APAC Head of Digital & Performance Marketing is responsible for defining, governing, and delivering the regional, multi-brand digital marketing strategy across APAC markets for Hitachi Cooling & Heating, Bosch Home Comfort and YORK. The role leads a regional team and coordinates closely with country organizations, regional marketing teams across and beyond APAC, and cross-functional teams to ensure effective digital visibility, demand generation, customer engagement, and partner enablement.
The position owns the multi-brand regional digital ecosystem, including websites, SEO, digital campaigns, social media, email marketing, digital asset management (DAM), product information management (PIM/PMM), analytics, and marketing technology platforms. It plays a key role in supporting business growth, driving digital transformation, and ensuring governance, compliance, and alignment with Bosch standards in a postβmerger environme...