Assistant Manager – Content Analytics, Digital Business
Location: Mumbai | Function: Sony LIV | Reports to: Manager, Content Analytics, Digital Business
Purpose - The incumbent would be responsible for supporting the growth of the business through sharp data insights and analysis. He will also be responsible for bringing together data insights from various sources to contribute towards comprehensive, data-driven business strategies.
Key Responsibilities
Use data analytics to understand the content performance on platform
In depth analysis of key viewership metrics and regularly reporting them to stakeholders
Development and management of data dashboards for daily insights
Enable business to increase the viewership and maximize revenue
Report and automate the key business performance metrics for all key launches
Work on target setting and tracking of viewership targets for all upcoming launches
Key Metrics
DAU / MAU growth
Watch time
Completion rat...