Purpose

Analytics and Insights is accountable for ensuring that we are translating business and communication objectives into an actionable and measurable media framework for the client. This role is responsible for analysing trends and data in order to effectively develop both innovative and practical solutions for client.

Insights & Learnings

Support the team with the development & presentation of media strategies through:

• Channel evaluation and selection.
• Providing target market insights and recommendations
• Analysing benchmarks and KPIS
• Posting campaign presentations with clear insights and learnings to positively impact future campaigns.
• Monitoring competitive media and spend activity, and delivering key learnings, thus ensuring competitive media strategies.
• Provide ROI opportunities for clients e.g., modeling, integration of strategy & implementation learnings.
• Be the custod...