This role is responsible for bringing to life a tailor-made Philips North America Amazon strategy and plan to reflect the overarching Philips Personal Health Business vision and goals. You will be working closely with our Regional Business Units, MarComm, Amazon Sales and Agency team, and responsible to create a successful 360 Amazon ecosystem including strategy, planning, buying requirements and overseeing implementation for total PH NAR business.
**Your role:**
+ Lead and own creation and implementation of PH NAR Amazon 360 Strategic plan (paid + organic) and relation between Integrated Agency Team, Amazon Ads, Philips Amazon Sales team and other external partners.
+ Translate business briefs into activation briefs for Amazon and connects the dots between activation and sales plans.
+ Oversees all content needs for Amazon activation (owned- ie PDP, brand store and paid content – banner ads, search ad copy, etc.).
+ Oversees implementation of all media strategy plans fo...