**What Category Planning contributes to Cardinal Health**

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Category Planning is responsible for the aggregation, reporting and forecasting of designated businesses and their P&L. Supports Category Management team on building category financial plans that support and drive the desired financial results that increase market share and exceed customer expectations.

The Category Planning team is a strategic business partner embedded deeply within Pharmaceutical Division Consumer Health Category Management, dedicated to turning market and performance data into a competitive advantage. By leveraging advanced analytics platforms and business intelligence tools, we uncover the story behind the numbers to solve complex commercial ch...