Job Title : Paid Advertising Specialist

About the Role

We are seeking a results-driven Paid Advertising Specialist to plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms. The ideal candidate should have strong analytical skills, hands-on campaign management experience, and a proven ability to generate leads, sales, and measurable ROI.

Key Responsibilities -

Google Ads Management

• Plan, launch, and optimize Search, Display, Performance Max, Shopping, and YouTube campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance and implement optimization strategies to improve ROAS and reduce CPA.
• Set up and manage conversion tracking through Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google ...