Position Overview
Job Summary
We are seeking a highly skilled Advertising Specialist (Mandarin Speaker) to plan, execute,
and optimize digital advertising campaigns. The ideal candidate is a Filipino citizen fluent in
Mandarin (speaking, reading, and writing)with strong experience in performance marketing,
media buying, and campaign optimization, preferably within the iGaming / sportsbook
industry.
Key Responsibilities
• Plan, execute, and manage digital advertising campaigns across platforms such as Google
Ads, Meta Ads, TikTok Ads, and others
• Monitor and optimize campaign performance based on KPIs (ROI, CPA, CTR,
conversions, etc.)
• Conduct A/B testing to improve ad creatives, targeting, and campaign efficiency
• Analyze campaign data and prepare detailed performance reports with insights and
recommendations
• Manage advertising budgets effectively to maximize return on investment
• Develop targ...