Position Overview
<p><b>Job Description: </b></p> <ul> <li>LEAD Role Overview the AJO Lead is responsible for designing, governing, and delivering omnichannel customer journeys using Adobe Journey Optimizer, ensuring consistent, compliant, and personalized customer experiences. </li> <li>Design and implement event-driven customer journeys across email, push, in-app, and other channels </li> <li>Define journey entry conditions, decisioning logic, and personalization rules </li> <li>Establish governance standards, naming conventions, and best practices for journeys and campaigns </li> <li>Plan and manage releases, deployments, and coordination with dependent teams </li> <li>Provide functional leadership and guidance to AJO developers and QA resources </li> <li>7 10 years of experience in marketing automation or journey orchestration roles </li> <li>Deep hands-on expertise with Adobe Jo...