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AD Marketing, Broad Media

The Hartford
Location 📍 Hartford, United States
Posted 📅 June 24, 2026
Work Type ⏰ Full-time

Position Overview

AD Marketing - MC07AE
We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.

**Assistant Director, Personal Insurance Broad Media**

Reporting to the Director of Media Execution, the Assistant Director, Personal Insurance Broad Media is responsible for supporting the development and execution of the marketing strategy that drives the growth and profitability of the Personal Lines Broad Media Programs.

Accountable for an annual $15MM+ marketing budget for National TV, Connected TV, Audio and other broad reach programs. Achieve associated Response and Conversion transactional objectives at agreed upon profitable cost per metrics through media strategy development, tactical execution, performance measurement, and overall program optimizatio...

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Job Details

Employment Type
Full-time
📊
Category
other-general
🏠
Work Arrangement
On-site
📍
Location
Hartford, United States