Strategically lead acquisition marketing efforts focusing on paid social channels in Canada. Use data-driven insights to optimize performance and enhance customer acquisition.
As a Senior Manager in this role, you'll guide strategies across platforms such as Meta and TikTok, ensuring efficient budget management. Collaborate cross-functionally with brand and analytics teams to develop full-funnel acquisition paths, leveraging your expertise to produce insights that drive marketing efficiency and effectiveness.
Key Responsibilities:
• Lead performance strategies on TikTok, Meta, and more
• Manage performance against key metrics like CAC
• Collaborate with creative teams for effective campaigns
• Build full-funnel strategies to nurture leads
• Execute structured tests for continual improvement
Requirements:
• Over 8 years of acquisition marketing experience
• Proven ability to scale budgets efficiently
• Deep understanding of advertising mechanics
• Ski...