This job description is for a Sales Account Executive position at WSPA/WYCW, the Nexstar-owned stations in Greenville-Spartanburg. The role involves generating advertising revenue by building and maintaining relationships with clients, both established and new, and leveraging digital and television advertising solutions.

Key Responsibilities:

+ Sales & Revenue Generation: Build and grow revenue by contacting existing clients and pursuing new prospects.

+ Advertising Strategies: Develop and implement strategies to exceed revenue goals, leveraging both traditional and digital advertising.

+ Client Relationships: Establish strong, long-lasting relationships with the local business community.

+ Sales Presentations & Negotiations: Conduct sales calls, prepare and deliver presentations, and explain the benefits of advertising solutions to clients.

+ Ad Development & Placement: Collaborate with clients and station personnel ...