AbeBooks seeks a Marketing Specialist to lead customer acquisition efforts in this 12-month contract role. Focus on executing paid media campaigns to achieve ROI across global markets.
As a Marketing Specialist at AbeBooks, you'll utilize your digital marketing expertise to implement successful campaign strategies. Your responsibilities will include running A/B tests, processing vendor POs, and collaborating with the marketing team on joint initiatives. Ideal candidates are data-driven and passionate about books.
Key Responsibilities:
• Optimize paid media campaigns across various platforms
• Maintain vendor invoices and purchase orders
• Implement established marketing campaigns to meet objectives
• Conduct A/B tests and analyze campaign performance
• Monitor metrics and compile performance reports
Requirements:
• 2+ years of direct marketing experience
• Strong skills in Excel or Tableau for data manipulation
• Experience with analytic tools in market...