Overview

Job Title: Content Analytics Strategist Type: Full-time; Remote Schedule: US Time zone Industry: Health & Wellness We are seeking a data-driven Content Analytics Strategist to own performance insights across creators and content. This role focuses on identifying what is truly driving GMV, uncovering winning patterns, and translating data into clear actions that scale high-performing content while eliminating inefficiencies.

Key Responsibilities

• Performance Tracking & Reporting: Track and analyze performance across creators, content, and campaigns. Monitor key metrics including GMV, ROAS, CTR, hook rate, watch time, and conversion rates. Build and maintain dashboards and reporting systems to surface real-time insights.
• Creator & Content Analysis: Identify top-performing creators and content driving the highest revenue impact. Break down winning content into key variables (hooks, formats, messaging, timing, etc.). Evaluate underp...